Source Factors and the Structure of Persuasive Messages

Describe the 2020 Google black history ad. Provide a link, if available. Summarize your analysis of your cognitive and emotional connection to the commercial/ad/infomercial. In your summary, be sure to explain how the framing and elements of language informed your involvement, including which language element was most salient for you and why.  Explain your conclusions about the ethics of the strategies used in the commercial/ad/infomercial.

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